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The Category Science Of Category Pirates
A Below-Deck Look At The Weird Data That Drives Our Decisions And Path Forward
Category Pirates π΄ββ οΈ
Mar 15
21
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The Category Science Of Category Pirates
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February 2023
The 3 Marketing Metrics To Rule Them All [Part 1]
How To Prioritize What Matters, Produce Revenue-Generating Results, And Skyrocket To Category Success
Category Pirates π΄ββ οΈ
Feb 27
27
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The 3 Marketing Metrics To Rule Them All [Part 1]
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Eric Yuan: The Rise Of Zoom
How Culture And Category Design Contribute To A Successful IPO
Category Pirates π΄ββ οΈ
Feb 13
19
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Eric Yuan: The Rise Of Zoom
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January 2023
Ron Friedman, PhD: Decoding Greatness To Turbocharge Your Life
How To Use Reverse Engineering To Achieve Legendary Results
Category Pirates π΄ββ οΈ
Jan 30
22
5
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Ron Friedman, PhD: Decoding Greatness To Turbocharge Your Life
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A Beginner's Guide To Category Design: How To Create A Category For Yourself And Your Business
Anyone can apply category design, but it requires dispelling a few myths and learning the fundamental principles.
Category Pirates π΄ββ οΈ
Jan 23
41
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A Beginner's Guide To Category Design: How To Create A Category For Yourself And Your Business
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Sarah Fay, PhD: How To Improve Your Mental Health
Neuro-Diversity, Mental Resilience, And The True Story of Six Misdiagnoses
Category Pirates π΄ββ οΈ
Jan 16
22
5
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Sarah Fay, PhD: How To Improve Your Mental Health
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Category Design 101: End Of Year 2022 Q&A
Your most-pressing category design questions, answered publicly.
Category Pirates π΄ββ οΈ
Jan 9
24
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Category Design 101: End Of Year 2022 Q&A
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Category Design Tip: When You Canβt Create Net-New Demand, DAM The Demand
How to use the momentum of a legacy category to your advantage.
Category Pirates π΄ββ οΈ
Jan 6
25
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Category Design Tip: When You Canβt Create Net-New Demand, DAM The Demand
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December 2022
Category Design Tip: Donβt Fight Over Existing Demand, Create Net-New Demand
If your reference is the competition, youβre done before youβve begun.
Category Pirates π΄ββ οΈ
Dec 30, 2022
21
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Category Design Tip: Donβt Fight Over Existing Demand, Create Net-New Demand
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Roger Martin: A New Way To Think
Thinking About Thinking, Mental Models, And How To Become A Reflective Thinker
Category Pirates π΄ββ οΈ
Dec 26, 2022
19
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Roger Martin: A New Way To Think
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Category Design Tip: To Grow Your Business, Bake In Radical Generosity
Radical generosity is a core characteristic of mission-driven category creators.
Category Pirates π΄ββ οΈ
Dec 23, 2022
17
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Category Design Tip: To Grow Your Business, Bake In Radical Generosity
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Paid To Create: How To Leverage Your Intellectual Capital To Accelerate Your Career & Achieve Financial Freedom
Intellectual Capital is the difference between people who climb the ladder of their career the fastest and those who plateau.
Category Pirates π΄ββ οΈ
Dec 19, 2022
41
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Paid To Create: How To Leverage Your Intellectual Capital To Accelerate Your Career & Achieve Financial Freedom
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