February 2023
January 2023
A Beginner's Guide To Category Design: How To Create A Category For Yourself And Your BusinessAnyone can apply category design, but it requires dispelling a few myths and learning the fundamental principles.
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A Beginner's Guide To Category Design: How To Create A Category For Yourself And Your Business
categorypirates.substack.com
Category Design Tip: When You Can’t Create Net-New Demand, DAM The DemandHow to use the momentum of a legacy category to your advantage.
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Category Design Tip: When You Can’t Create Net-New Demand, DAM The Demand
categorypirates.substack.com
December 2022
Category Design Tip: Don’t Fight Over Existing Demand, Create Net-New DemandIf your reference is the competition, you’re done before you’ve begun.
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Category Design Tip: Don’t Fight Over Existing Demand, Create Net-New Demand
categorypirates.substack.com
Paid To Create: How To Leverage Your Intellectual Capital To Accelerate Your Career & Achieve Financial FreedomIntellectual Capital is the difference between people who climb the ladder of their career the fastest and those who plateau.
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Paid To Create: How To Leverage Your Intellectual Capital To Accelerate Your Career & Achieve Financial Freedom
categorypirates.substack.com