Category Pirates

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Where Is Consumer Spending Heading?
Watch now (17 mins) | Category insights on the future of retail and delivery.
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Category Pirates 🏴‍☠️
August 2023
How To Reframe The Problem & Win
The Art Of Reimagining Existing Obvious Problems To Create New, Non-Obvious Solutions
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Category Pirates 🏴‍☠️
3
Solving for Churn: How Non-Obvious Bundles and Business Models Reduce Churn, Without Relying On Price
Tackling churn in a Native Digital world requires new and different thinking, strategy, and tools.
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Category Pirates 🏴‍☠️
2
July 2023
Is Twitter's Rebrand to X a Category Design Play?
Watch now (16 mins) | What everyone is missing about the strategy and opportunity.
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Category Pirates 🏴‍☠️
11
Bought our 22 Laws book? Get the AI Worksheet FREE
All you have to do is reply with a purchase confirmation.
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Category Pirates 🏴‍☠️
5
How to Differentiate the Old vs New Category, Without Comparing
Watch now (7 mins) | What to keep in mind when leveraging a FROTO.
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Category Pirates 🏴‍☠️
8
Radical Resilience: How To Be Mission-Driven When The Odds Are Against You
You must develop a sense of radical resilience in order to bring about a different future.
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Category Pirates 🏴‍☠️
June 2023
Why Do So Few Companies Category Design Markets?
Watch now (13 min) | Shipping products and category-designing markets are not the same thing.
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Category Pirates 🏴‍☠️
5
Open Letter From Pirate Cole: On To Another Chapter!
We will miss you, Cole. Once in the band, always in the band. 👊🏴‍☠️🎸
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Category Pirates 🏴‍☠️
8
How Important Is Framing, Naming, and Claiming A Problem?
Watch now (10 mins) | It's hard to admit the truth, but your belief on this will determine your success.
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Category Pirates 🏴‍☠️
3
You're Invited: How to Frame, Name, & Claim a Category FREE Webinar
Join our first category design workshop and AMA on June 22, 2023.
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Category Pirates 🏴‍☠️
13
The Marketing Funnel Funeral: How To Replace Dusty Funnels With Dynamic Flywheels That Attract, Engage, And Retain Superconsumers
Flywheels put the customer front and center, captivating them with valuable content, experiences, data, and community.
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Category Pirates 🏴‍☠️
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