The Next 10 Years For Netflix: How The Streaming Giant Can Create The Next Giant Film Category Why gaming is not Netflix's next big category opportunity.
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Rethinking Black Friday: A DIFFERENT Approach To Discounting, Couponing, And Short-Term Marketing PromotionsDon't just move a few extra TVs off the truck. Build the category.
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Engineering Exponential Moments: How To Recognize & Capitalize On Opportunities To Create A New & Different FutureRemember, you only get ~8 trips to the plate in your career.
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How To Create A Category As A Small “e” Entrepreneur: 7 Legendary Ways To Niche DownLife is good when you have no competition.
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The Meta Problem: Will Facebook’s New Category & Brand Work?Facebook and Zuck say they want to create a new category of human connection. But they have demonstrated over the years they don't truly understand hum…
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How To Write A Top 1% Business Newsletter: 7 Ways To Differentiate Your ContentDear Friend, Subscriber, and Category Pirate, On January 27th, 2021, we published our first Category Pirates newsletter. Us three pirates had been work…
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Position Yourself Or Be Positioned: The Personal Category Design PlaybookThis takes courage. And we believe in you.
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The “Me” Disease: Why Personal Branding Is A Lie (And How Some Of The Smartest People In Business Fell For It)Don't be a hustleporn star.
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Missionaries vs Mercenaries: Are You Competing Or Are You Creating?Cirque du Soleil is the opposite of “the circus, reinvented.”
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No Ocean Strategy: Why Sailing For Blue Ocean Is A Ticket On The Titanic"There's no ocean—now what?"
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The Lightning Strike Marketing Strategy: Part II“I’m not sure that’s in my budget.”
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The Lightning Strike Strategy: How To Plan An Annual Marketing Strategy That Solidifies Your Leadership Position (Part I)2022 is right around the corner.
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