A Below-Deck Look At The Weird Data That Drives Our Decisions And Path Forward
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February 2023

How To Prioritize What Matters, Produce Revenue-Generating Results, And Skyrocket To Category Success
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How Culture And Category Design Contribute To A Successful IPO
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January 2023

How To Use Reverse Engineering To Achieve Legendary Results
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Anyone can apply category design, but it requires dispelling a few myths and learning the fundamental principles.
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Neuro-Diversity, Mental Resilience, And The True Story of Six Misdiagnoses
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Your most-pressing category design questions, answered publicly.
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How to use the momentum of a legacy category to your advantage.
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December 2022

If your reference is the competition, you’re done before you’ve begun.
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Thinking About Thinking, Mental Models, And How To Become A Reflective Thinker
Radical generosity is a core characteristic of mission-driven category creators.
Intellectual Capital is the difference between people who climb the ladder of their career the fastest and those who plateau.
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