Category Pirates
When companies compete on features, price, and “brand,” they drive down margins collectively, which limits growth—and the value of the category plummets.
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NewTopCommunityWhat is Category Pirates?About
Here's your treasure map.
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Jun 3CommentShare
Everything is, the way it is, because somebody changed the way it was.
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May 27Comment 2Share
If you win when your ecosystem loses, you are not long for this world.
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May 20CommentShare
“I thought I wanted X, but maybe what I really need is Y?”
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May 13Comment 1Share
Arrrrr! 🏴‍☠️ Welcome to the free edition of Category Pirates. Every Wednesday, we publish radically different ideas with the goal of helping you creat…
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May 5Comment 4Share
A Superconsumer of 1 category is a Superconsumer of 9 others.
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Apr 28CommentShare
No category, no meaningful company.
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Apr 22CommentShare
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Category Pirates


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