Category Pirates
2022 is right around the corner.
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NewTopCommunityWhat is Category Pirates?About
“Will I be valued as the pirate I am?”
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You only get ~8 trips to the plate.
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Categories make brands. Not the other way around.
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It takes courage to be DIFFERENT.
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Thinking about thinking is the most important kind of thinking.
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There’s a reason why Venture Capital funds tend to yield the highest return on investment.
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Why it's worth paying a premium to own the Category King in the emerging or tangentially relevant category.
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Category Pirates


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