What is Category Pirates?

Category Pirates is the authority on Category Creation and Category Design.

Every Wednesday, we publish a newsletter for the radically different—who want to see, design and claim the future.

Topics include:

  • How to create new categories and redesign old ones.

  • The Magic Triangle, The 9 Levers, The Category Design Scorecard, and more frameworks for how to actionably create and design categories in the world.

  • Case studies for how successful companies have successful created and/or redesigned existing categories (and where other companies have gone wrong).

  • Motivational examples of the power of creating and investing in category creators such as Tesla, Netflix, Amazon, Airbnb, and more.

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