The Power of Outcomes: How to Generate High-Impact Outcomes That Create Enduring Value For Your Company And Yourself
As Category Designers, we get paid for outcomesânot for doing a âgood job."
Dear Friend, Subscriber, and Category Pirate,
Category Designers solve critical problems that very few others can solve.Â
They do it in a highly innovative way that produces exponential economic value for the people they do it with. Weâre talking millions of dollars. Billions, even.
That means when people hire you, they don't want you.
They want the outcomes youâre known for achieving.
Look at Wonder Woman, for example. She can lift heavy things. She can leap tall buildings in a single bound. She can fly through the air. But are those the outcomes sheâs known for achieving?
No.
She saves people.
Rescuing people from harm is her superpower. All of her talents simply help her achieve that outcome. Itâs why villains fear her and people look to her for protection. As a result, sheâs the only woman for the job.
The outcomes you have delivered in your career point to your superhuman ability.
They are part of what we call your Category Superpower.
This is not a skill you wish for that youâve never done before. Itâs the unique combination of skills you currently have that lets you generate exponential outcomes for othersâwhether thatâs financial, emotional, aspirational, or organizational. And these can be for a company, a client, a customer, or a vendor.
You've likely already generated outcomes in your career.Â
You just might not realize the magnitude of your impact.Â
If you've led cost-saving initiatives that improved profit margins, youâve generated an outcome. If you've consistently streamlined operations and efficiency everywhere you've worked, youâve generated an outcome. If youâve sold, serviced, and/or supported customers, youâve generated an outcome. If youâve created products, and marketed and distributed them, youâve generated an outcome. And, if your category design prowess has been the driving force behind major business transformations, youâve generated an outcome.
These are all important (and meaningful) results.
But if you donât understand the power of your outcomesâŚ
You canât step into your unique Category Superpower.
You wonât be able to generate exponential value for employers, customers, or clients.
You wonât be paid what youâre worth.
Now, letâs go deep into how you can leverage outcomes for personal and professional agency. Not only will this help you understand your value, but it will radically change how you perceive your worth and communicate it to others. And this is critical whether youâre a consultant, creator, entrepreneur, or executive.
(No one is famous for ânothing.â Theyâre famous for the âthingâ they are known for, which makes them famous. That âthingâ is also called a category design.)
But first, you have to understand what outcomes areâand what they are not.Â
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