Missionaries vs Mercenaries: Are You Competing Or Are You Creating?

Cirque du Soleil is the opposite of “the circus, reinvented.”

Dear Friend, Subscriber, and Category Pirate,

Last week we wrote a “mini-book” called No Ocean Strategy: Why Sailing For Blue Ocean Is A Ticket On The Titanic.

But there was one story we didn’t quite get to tell in full, that we wanted to expound upon here for you.

Why?

Because it summarizes all that is wrong with “Blue Ocean” thinking, and also reveals the…