Bought our 22 Laws book? Get the AI Worksheet FREE

All you have to do is reply with a purchase confirmation.

Dear Friends, Subscribers, and Category Pirates,

It’s been one month since we published The 22 Laws of Category Design.

So far, it has been honored as an Amazon #1 New Release in Startups and Marketing. It’s being read and implemented by a major VC investment firm and several Fortune 500 companies. And it’s for sale as an audiobook and online at Barnes and Noble.

Now, we want to share the book’s AI Worksheet with you.

This powerful tool will not only help you understand the book—it will also let you start applying what you learn to your own category.

It’s been tested by enough people that we know it will help your understanding of the core concepts and engage your reflective thinking. (If you attended our 22 Laws webinar in June, you already have this worksheet. Thanks for testing it out. 🏴‍☠)

We created it as an experiment, and it’s proven to be useful!

How do you download the worksheet?

1. Reply to this email with an image or confirmation that shows you’ve bought The 22 Laws of Category Design book (print, eBook, or audiobook).

2. We’ll send you a link to download the PDF.

3. Simply print it out (or use a PDF editor) to start working through the exercises.

Once you’ve tried it, let us know what you think.

And whether or not you like the book, tell others about it in an Amazon review.

Arrrrrr,

Category Pirates

Eddie Yoon

Christopher Lochhead

Katrina Kirsch

P.S. - Fun fact: We created all of the worksheet images using the DALL-E AI tool 🤖

You’ll notice they’re different from our usual look. But that’s what experimentation and innovation are all about! So if you’re looking for an AI image generation tool, this worksheet is just a preview of what DALL-E can do.