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Should My Category Name Be Relevant And Relatable?

Do I Keep My Category A Secret Pre-Lightning Strike?

Simplicity Is Velocity: Why Less Wins When Designing Your Category, Your Products, And Your Languaging

Pirates Perspective: How AI Is Impacting Content Creation & Category Kings

Pirates Perspective: How Twitter Is Redefining The Social Media Category

Sizing The Category Prize: How To Run A Size Of Prize Analysis To Understand Your Category’s True Potential

The 3 Marketing Metrics To Rule Them All [Part 3]: How To Attract Investor Interest, Drive Market Capitalization, And Claim Your Place As Category King

The 3 Marketing Metrics To Rule Them All [Part 2]: How To Market Category Potential, Whether You Are Creating A New Category Or Redesigning A Legacy One

The Category Science Of Category Pirates: A Below-Deck Look At The Weird Data That Drives Our Decisions And Path Forward

The 3 Marketing Metrics To Rule Them All [Part 1]: How To Prioritize What Matters, Produce Revenue-Generating Results, And Skyrocket To Category Success

Eric Yuan: The Rise Of Zoom

Ron Friedman, PhD: Decoding Greatness To Turbocharge Your Life

A Beginner's Guide To Category Design: How To Create A Category For Yourself And Your Business

Sarah Fay, PhD: How To Improve Your Mental Health

Category Design 101: End Of Year 2022 Q&A

Category Design Tip: When You Can’t Create Net-New Demand, DAM The Demand

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