Sitemap - 2022 - Category Pirates

Category Design Tip: Don’t Fight Over Existing Demand, Create Net-New Demand

Roger Martin: A New Way To Think

Category Design Tip: To Grow Your Business, Bake In Radical Generosity

Paid To Create: How To Leverage Your Intellectual Capital To Accelerate Your Career & Achieve Financial Freedom

Category Design Tip: Want To Create Net-New Value? Be A Missionary (Not Mercenary)

Dr. Ethan Kross: How To Harness The Voice In Your Head

Category Design Tip: How To Contribute New, Different Ideas That Change The World

Dr. Ayelet Fishbach: Breaking Down The Science Of Motivation

Category Design Tip: The Most Elegant & Effective Holiday Gifting Strategy

How To Apply The Magic Triangle, With Examples From DoorDash And Tesla

Why The Best Business Model Doesn’t Always Win

The Digital Creation Game: Exiting The Analog World Of Competition And Entering The Digital World Of Infinite Creation

The Best Product Doesn’t Always Win, Except When It Follows This Category Design Principle

How 3 Category Kings Of Coffee Used Languaging To Claim Their Niche

Martin Cooper: The Purpose Of Technology

Your Pricing Should Be Free or Ultra Expensive (And What To Do If It’s Stuck In The Middle)

Why All Category Kings Build For A Small, Weird Bunch Of People

Word Of Mouth 101: How To Unlock The Most Powerful Form Of Marketing

The Simple Framework Netflix, Stitch Fix, And Vinebox Used To Claim Their Categories

How To Reject The Premise And Become A Strategic, Future-Oriented Thinker

The Mentor Myth: What Native Analogs Can Learn From Native Digitals (And Vice Versa)

If Your Brand Comes Before Your Category, You’re Doing It Wrong

How To Think Like A Category Designer

3 Ways To Create A Unique POV, And How Spot People Peddling A Fake One

The Annual Marketing Strategy To Solidify Your Category’s Leadership Position

Your “Personal Brand” Won’t Make A Difference In The World (Here's What To Do Instead)

How To Leverage Superconsumers To Accelerate Your Data Flywheel And Uncover Opportunities

Unlock Breakthrough Ideas With These 2 Tools

Why Category Designers Must Avoid The “Better” Trap At All Costs

How To Climb The Content Pyramid And Become A Legendary Category Creator

Category Design Tip: Use Languaging To Get Your Ideas To STICK

How To Design Your Own Personal Category

Category Design Tip: Create Your POV

Buried Treasure: Category Design Lies

The Digital American Dream: Life, Liberty, And The Exponential Pursuit Of Capital (Online)

Pirates Lost At Sea

Crossing The Chasm With Category Science: 7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities

Snow Leopard Live Event!

Snow Leopard: How Legendary Writers Create A Category Of One

Category Science 101: How To Use The Right Historical Data, The Right Way, To Spot Weird Future Exponential Opportunities

[Part II] Engineering A Best-Selling Business Book

[Part I] How To Become A Top 444 Author: How To Turn Your Breakthrough Ideas Into A Best-Selling Book (According To The World’s First Non-Fiction Study)

How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform

The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content

Writer Business Models: How Writers, Creators, And Thought Leaders Monetize

The Content Pyramid: The 5 Levels Of Becoming A Legendary Writer, Creator, and Thought Leader

Quick Take: Volodymyr Zelenskyy vs Vladimir Putin, The First Native Analog vs Native Digital War (And What It Means For Every CEO)

Category Design For Social Change: How Languaging, Superconsumers, And Lightning Strike Marketing Can Change The World For Good

The Big Category Lie: The 8 Reasons (Everyone Says) Category Creation Is A Bad Idea

Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary

The Big Product Lie: Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths (And Misleading Startup Frameworks)

Happy 1 Year Anniversary, Pirates!

[eBook & Print] How To Start Your First (Crazy Profitable) Business As A Teenager

How To Build Your First (Crazy Profitable) Business As A Teenager

The Digital Education Crisis: How Native Analog Teaching Is Failing Native Digital Students & The Massive Opportunity Ahead