The Meta Problem: Will Facebook’s New Category & Brand Work?

Facebook and Zuck say they want to create a new category of human connection. But they have demonstrated over the years they don't truly understand human connection—or know how to honor it.

Nov 5

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The Meta Problem: Will Facebook’s New Category & Brand Work?

Facebook and Zuck say they want to create a new category of human connection. But they have demonstrated over the years they don't truly understand human connection—or know how to honor it.

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