The Lightning Strike Marketing Strategy: Part II

“I’m not sure that’s in my budget.”

It’s getting to be that time of year.

Before you round up your fellow executives, VPs, department heads, strategists, analysts, and marketers, block off the calendar, and engage in a little annual marketing planning, read this.

We promise, it will make all the difference. (Better yet, bring all your executives aboard and start 2022 with everyone on your t…