The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It
Categories make brands. Not the other way around.
Category Pirates just broke the Top 10 most popular business newsletters on Substack! Couldn’t have done it without you Pirates. Thank you for reading, and of course, forward one of our “mini-books” to a friend you think needs to hop aboard the Pirate ship. ARRRRRRRR!