Snow Leopard: How Legendary Writers Create A Category Of One

Our new book is OUT!!!

Dear Friend, Subscriber, and Category Pirate,

Snow Leopard is officially out!

Inside, you will find:

• Why legendary writers create a category of 1
• The benefits of Obvious & Non-Obvious content
• How to monetize your writing in the Digital Age
• And how to become known for a niche you own

We have been working on this book for 6 months.

But the frameworks and insights inside are timeless, and took nearly a decade to crystallize.

Snow Leopard also includes our takeaways running the world's first non-fiction book study, reverse-engineering the common threads of best-selling business books—and how ideas stick & scale. Whether you are a writer, creator, entrepreneur, executive, public speaker, messaging strategist, or just someone who wants to share their insights, stories, and perspectives at scale, this book is for you. It is the first "writing" book ever written through a Category Design lens.

Which is why we’re going to hold a special event to talk about it with you.

Buy The Book, Join The Snow Leopard Live Session!

To celebrate this book launch, we want to do some fun things to reward readers and gift-givers.

• If you buy 1 copy of Snow Leopard, you will receive a picture from us 3 pirates with each of our real life snow leopards.

• If you buy 5 copies of Snow Leopard, you will be invited to a Pirates-Only Zoom discussion where we’ll walk through the primary frameworks from the book live.

• If you buy 10 copies of Snow Leopard, you will be able to ask up to 3 questions ahead of time, and we will do our best to answer your specific questions during the live call.

• If you buy 100 copies of Snow Leopard, we will invite you on-stage with us to do some “hot-seat” workshopping on your personal category design.

• And if you buy 1,000 copies of Snow Leopard, the 3 of us Pirates will do a 60-minute private zoom with you and/or your company, workshopping your personal category design.

To join us for this special event, all you have to do is:

• Step 1: Buy the eBook or Print book on Amazon. Click here to grab your copy.

• Step 2: Email us a screenshot of your receipt to categorypirates@gmail.com

• Step 3: In the email/subject line, please put how many books you ordered so that we can make sure you are in the right tier (1 book, 5 books, 10 books, etc.)

We will be holding the live event next Friday, August 5th, at 9am ET.

We are so excited to do this special event for Snow Leopard—and would love for you to join us.

Arrrrrrr,

Category Pirates

Eddie Yoon

Nicolas Cole

Christopher Lochhead

PS - As a reminder, if you are a paying subscriber of Category Pirates, you already have access to most of the content inside Snow Leopard—since this book consists of a combination of previous mini-books/letters. However, we like to repurpose our content into book form for a) people who prefer reading it in a more cohesive order, b) people who want kindle/physical copies of the content, and c) so readers can gift this content in an efficient way to friends, co-workers, and family members.

Enjoy!