Wow, this post just and tag line from Sun Micro Chris just shared sparked me Tag Line and my ultimate POV.... Freaking gold guys, you made my month and its what we have been trying to figure out for months and are about to unleash the fury! I'll have a cocktail to this!
Ok, but one thing i felt you left unfinished in your explanation is when to use the category name, and when to do languaging to suggest the category. Why doesnt starbucks call themselves the desert coffee chain, and double down on that? They actually have moved in the opposite direction, embracing botique methods of brewing, having full lunches and more available. I don’t see them as being limited by “desert coffee” category at all.
Should My Category Name Be Relevant And Relatable?
Wow, this post just and tag line from Sun Micro Chris just shared sparked me Tag Line and my ultimate POV.... Freaking gold guys, you made my month and its what we have been trying to figure out for months and are about to unleash the fury! I'll have a cocktail to this!
Audiobook for the new book please?!
Another beautiful post. Thank you. Only question - is the ebook available only on Kindle? Or if pre ordered will we receive a physical? Thanks
The power of Languaging!
What THOUGHTAILS of wisdom, my fellow pirates.
"Tous pour un, un pour tous."
Big Hugs from Barcelona
Ok, but one thing i felt you left unfinished in your explanation is when to use the category name, and when to do languaging to suggest the category. Why doesnt starbucks call themselves the desert coffee chain, and double down on that? They actually have moved in the opposite direction, embracing botique methods of brewing, having full lunches and more available. I don’t see them as being limited by “desert coffee” category at all.