I feel compelled to point out that if the Ukrainian Armed Forces were not capable of grinding the Russian offensive into a stalemate none of this would matter.
The digital wins in Ukraine have depended entirely upon analog efforts. A TikTok video or clever tweet are great for propaganda, but wholly irrelevant in the moments of gunfire and sprinting and frantic first aid.
I work for an airline, and the divide between Native Analogs & Native Digitals is stark. New technology has been rolled out at a (relatively) rapid clip over the last 4-5 years. Digital natives take it in stride. Analogs just wonder what hit 'em.
Cole -- you write "even Exxon does not want to be on the wrong side of history.'
I agree. No one does. One would hope that, if he is not intent on blowing up the world first, Vladimir Putin does as well.
He is like a man standing on the edge of a very high building and we want to talk him down. The global consequences are disastrous. I am suggesting that, just perhaps a well-orchestrated digital campaign might be a way to engage the world, get his attention, make him quite angry and ultimately send him a message that will allow him to withdraw with grace.
Could we use a viral campaign to give Vladimir Putin a new name by which history will remember him?
What if people throughout the world were encouraged to not speak his name but rather refer to him at "Vomitus Puking" and to make a personal video of them saying "Vomitus Puking" and then retching, to be posted on TikTok, etc. Fifteen seconds -- an easy selfie with lots of room for interpretation.
If the movement does go viral and someone asks why are we doing this, we explain that "It is because there is an alternative for Vomitus Puking.
If he takes the first step in making peace more profitable than war by withdrawing his troops and undertaking a new foreign and domestic policy for Mother Russia, he would be remembered as a global leader with tremendous foresight.
President Puking might be able to sleep and laugh again.
Otherwise, he's scared shitless of dying.
Have you laughed yet? Laughing is a very good antidote for circumstances like this. Vomitus would hate, more than anything, to be laughed at.
Excellent article. I only disagree in one single point: Companies are stopping their business in Russia not because of public pressure but because they are cut off from the money flow. Switching Russia off from SWIFT made it impossible for any non-Russian company to move money outside Russia. Companies simply have to stop because they cannot make money anymore.
I feel compelled to point out that if the Ukrainian Armed Forces were not capable of grinding the Russian offensive into a stalemate none of this would matter.
The digital wins in Ukraine have depended entirely upon analog efforts. A TikTok video or clever tweet are great for propaganda, but wholly irrelevant in the moments of gunfire and sprinting and frantic first aid.
Pointing to the obvious (to me), if you want a leader for today and the next decade, make it at Xennial (elder millennial/Gen X).
F***ing brilliant - thank you!
I work for an airline, and the divide between Native Analogs & Native Digitals is stark. New technology has been rolled out at a (relatively) rapid clip over the last 4-5 years. Digital natives take it in stride. Analogs just wonder what hit 'em.
Cole -- you write "even Exxon does not want to be on the wrong side of history.'
I agree. No one does. One would hope that, if he is not intent on blowing up the world first, Vladimir Putin does as well.
He is like a man standing on the edge of a very high building and we want to talk him down. The global consequences are disastrous. I am suggesting that, just perhaps a well-orchestrated digital campaign might be a way to engage the world, get his attention, make him quite angry and ultimately send him a message that will allow him to withdraw with grace.
Could we use a viral campaign to give Vladimir Putin a new name by which history will remember him?
What if people throughout the world were encouraged to not speak his name but rather refer to him at "Vomitus Puking" and to make a personal video of them saying "Vomitus Puking" and then retching, to be posted on TikTok, etc. Fifteen seconds -- an easy selfie with lots of room for interpretation.
If the movement does go viral and someone asks why are we doing this, we explain that "It is because there is an alternative for Vomitus Puking.
If he takes the first step in making peace more profitable than war by withdrawing his troops and undertaking a new foreign and domestic policy for Mother Russia, he would be remembered as a global leader with tremendous foresight.
President Puking might be able to sleep and laugh again.
Otherwise, he's scared shitless of dying.
Have you laughed yet? Laughing is a very good antidote for circumstances like this. Vomitus would hate, more than anything, to be laughed at.
This reshapes everything... I think there is a lot of education to do in this area and I appreciate these insights.
Awesome article and insights!
Excellent article. I only disagree in one single point: Companies are stopping their business in Russia not because of public pressure but because they are cut off from the money flow. Switching Russia off from SWIFT made it impossible for any non-Russian company to move money outside Russia. Companies simply have to stop because they cannot make money anymore.
Excellent and profound! Thank you!