How To Turn A Headwind Into A Tailwind & Accelerate Your Category Dominance, Just Like Disney

How relevant are Disney princesses today?

Dear Friend, Subscriber, and fellow Category Pirate,

How relevant are Disney princesses today?

In our last letter, we shared how to think about designing a category breakthrough in the Roaring 2020s—and how to capitalize on tailwinds. But what happens if you don’t have a tailwind at your back? Or worse, what do you do if your business is caught in the eye…

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