Every legendary Category King started as a dumb idea, until it wasn’t.
If it works for John Galt, it can work for you!
Seriously, great advice here. :)
Great stuff as always.
I actively study the past through case studies, books or whatever I can find. You can’t question the past and create a new different category/future without that. In my opinion.
What if what you do isn’t a massive paradigm shift like Airbnb, it’s just a gentle change of focus? Is that still category design?
If it works for John Galt, it can work for you!
Seriously, great advice here. :)
Great stuff as always.
I actively study the past through case studies, books or whatever I can find. You can’t question the past and create a new different category/future without that. In my opinion.
What if what you do isn’t a massive paradigm shift like Airbnb, it’s just a gentle change of focus? Is that still category design?