How To Leverage Superconsumers For Growth & Category Creation: What Every Business Can Learn From Southwest Airlines

A Superconsumer of 1 category is a Superconsumer of 9 others.

Dear Friend, Subscriber, and fellow Category Pirate,

Do you know what a Superconsumer is?

A “Super” is the scrapbooking fanatic who owns not one, but a dozen different pairs of scissors—each one designed to cut different shapes from paper.

A “Super” is the online course enthusiast who buys not one, but a degree’s worth of online courses—each one providing …

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