9 Comments
Jul 19, 2023Liked by Category Pirates 🏴‍☠️

Really good to hear these principles brought out by video this time in addition to the times they've been covered in text.

As someone whose tried to absorb these concepts I especially appreciated the part about not attacking a competitor, just attacking the status quo is great category design.

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Jul 19, 2023Liked by Category Pirates 🏴‍☠️

Eddie, Christopher and Kat, thank you for this insanely enlightening video! I am embarking on a category design journey this week, and this came at the perfect time.

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Jul 19, 2023Liked by Category Pirates 🏴‍☠️

Amazing stuff. Loved how illuminative the car rental and the doctor “who knows my problem” comments were. Thank you!

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Jul 19, 2023Liked by Category Pirates 🏴‍☠️

just watched a video on the Savannah Bananas and cant think of a better example of category design. am interested in seeing you do a case study. sort of like what the harlem globetrotters did to basketball.

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I love this explanation, we attack the status quo not the competition

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This is hard. It's like trying to stop saying ummm or ok.

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