What to keep in mind when leveraging a FROTO.
Really good to hear these principles brought out by video this time in addition to the times they've been covered in text.
As someone whose tried to absorb these concepts I especially appreciated the part about not attacking a competitor, just attacking the status quo is great category design.
Eddie, Christopher and Kat, thank you for this insanely enlightening video! I am embarking on a category design journey this week, and this came at the perfect time.
Amazing stuff. Loved how illuminative the car rental and the doctor “who knows my problem” comments were. Thank you!
just watched a video on the Savannah Bananas and cant think of a better example of category design. am interested in seeing you do a case study. sort of like what the harlem globetrotters did to basketball.
I love this explanation, we attack the status quo not the competition
This is hard. It's like trying to stop saying ummm or ok.