How To DAM The Demand: Redesign Your Category, Take 76% Of The Market, And Leave Your Competition Wondering What Happened
“I thought I wanted X, but maybe what I really need is Y?”
Dear Friend, Subscriber, and fellow Category Pirate,
Most businesses fight for demand.
There is no finer example than the $80 billion-dollar industry dedicated to Search Engine Optimization. Here, companies and solopreneurs compete for the same handful of keywords and search terms, hoping to convince customers to click and purchase from them instead of on…