Dying-From-Home: Designing A New Category Of Death

Maybe dying with you is the greatest gift a person can give.

Dear Friend, Subscriber, and fellow Category Pirate,

Everything-From-Home is a new mega category.

In a previous letter, we wrote about how the COVID-19 pandemic has led to dozens “Bannister Breakthroughs” that have opened the door for radical innovation—specifically in the work-from-home category. But the opportunities “at home” go far beyond just work.

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