Dying-From-Home: Designing A New Category Of Death
Maybe dying with you is the greatest gift a person can give.
Dear Friend, Subscriber, and fellow Category Pirate,
Everything-From-Home is a new mega category.
In a previous letter, we wrote about how the COVID-19 pandemic has led to dozens “Bannister Breakthroughs” that have opened the door for radical innovation—specifically in the work-from-home category. But the opportunities “at home” go far beyond just work.