Another excellent post, Pirates. I fear that the hard times ahead will force marketers (and businesses) to rely on the differentiation/comparison game rather than the distinction/category languaging game proposed here. Many would find greater success using the latter. Thanks for sharing - @BowTiedCoquito
Category Design Tip: When You Can’t Create Net-New Demand, DAM The Demand
Another excellent post, Pirates. I fear that the hard times ahead will force marketers (and businesses) to rely on the differentiation/comparison game rather than the distinction/category languaging game proposed here. Many would find greater success using the latter. Thanks for sharing - @BowTiedCoquito