Another excellent post, Pirates. I fear that the hard times ahead will force marketers (and businesses) to rely on the differentiation/comparison game rather than the distinction/category languaging game proposed here. Many would find greater success using the latter. Thanks for sharing - @BowTiedCoquito
Another excellent post, Pirates. I fear that the hard times ahead will force marketers (and businesses) to rely on the differentiation/comparison game rather than the distinction/category languaging game proposed here. Many would find greater success using the latter. Thanks for sharing - @BowTiedCoquito