Position Yourself Or Be Positioned: The Personal Category Design PlaybookThis takes courage. And we believe in you.
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The “Me” Disease: Why Personal Branding Is A Lie (And How Some Of The Smartest People In Business Fell For It)Don't be a hustleporn star.
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Missionaries vs Mercenaries: Are You Competing Or Are You Creating?Cirque du Soleil is the opposite of “the circus, reinvented.”
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No Ocean Strategy: Why Sailing For Blue Ocean Is A Ticket On The Titanic"There's no ocean—now what?"
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The Lightning Strike Marketing Strategy: Part II“I’m not sure that’s in my budget.”
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The Lightning Strike Strategy: How To Plan An Annual Marketing Strategy That Solidifies Your Leadership Position (Part I)2022 is right around the corner.
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How To Have A Legendary Career (Part II)“Will I be valued as the pirate I am?”
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How To Have A Legendary Career (Part 1)You only get ~8 trips to the plate.
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The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe ItCategories make brands. Not the other way around.
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A Pirate’s Guide To A Legendary IPO: How To Write An S-1 That Tells A Story Of A DIFFERENT FutureIt takes courage to be DIFFERENT.
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The Power Of A Point Of View: Everything Is The Way It Is Because Someone Changed The Way It WasThinking about thinking is the most important kind of thinking.
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Investing Through A Category Lens: Are You Creating Or Capturing Value?There’s a reason why Venture Capital funds tend to yield the highest return on investment.
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