Category Pirates

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Why some ideas scale and others do not.
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Why some ideas scale and others don't—and how to ascend up the 7 categories of best-selling books.
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Recessions are the worst time to fight for demand. And recessions are a great time to create demand.
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Don't be too Obvious. And don't be too Non-Obvious.
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Are you an Obvious creator or a Non-Obvious creator?
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Are you a Non-Obvious Pirate? Or an Obvious Non-Pirate?
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The analog world used to determine what happened in the digital world. Now, the two have flipped.
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Everything is the way it is because someone changed the way it was.
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"Category Design is too expensive."
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Do you "eat your own dog food?"
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Silicon Valley says, "The best product always wins." But does it?
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Category Pirates set sail a year ago today. Here's what pirates have to say about the sailing experience.
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