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Competition Derangement Syndrome: How Competition Ends High-Potential Companies & How To Cure It With Strategy Therapy
Your biggest competition is thinking you have competition.
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The Treasures Ahead: A Chatbot, Mini-Course, New Book, & More
See what's next on the Pirate ship.
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March 2024

The Lightning Strike Strategy: 5 Practical & Tactical Elements Of A Memorable Marketing Event (Part 3)
Rise above the noise. Or else you are the noise.
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The B2B Tech Marketer’s Guide To Category Design: How To Engineer Your Market, Find What Makes You Different, And Become A Category Queen
Too often, the Marketing department sits at the kid's table in the C-suite.
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February 2024

The Art Of Critical Reading: How To Transform From Reactive Reader To Regularly Rejecting the Premise (Part II)
Ask yourself 4 important questions to become a critical, proactive reader.
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January 2024

The Art Of Critical Reading: How To Transform From Reactive Reader To Reflective Thinker (Part I)
Critical reading isn’t about finding what’s “right."
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Escape The Annual Strategy Planning Trap With Strategy Therapy
Facing the pain upfront makes the entire strategy planning process go faster, smoother, and easier.
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The Best of Category Pirates 2023
See the top mini-books we've published this year, and exciting news for 2024.
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3

December 2023

Category Superpower: Why Your Greatest Strength Depends On Making A Difference For Others
This is the difference between inward-focused personal development and outward-focused personal category design.
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The “No-Sell” Sell: A Counterintuitive Approach To Make Customers Come To You, Instead of Chasing After Them
It's about conversations, not conversions.
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November 2023

The Annual Strategy Planning Trap: How To Stop Fighting Over Budget And Start Focusing On Category Dominance
No one is asking, “Are we winning the category?”
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The Value Of Your Value: How To Elevate Your Pricing And Move From Hourly Wages To Outcome-Based Wealth
When you charge for outcomes, people invest in your solutions and results—and these have nothing to do with how many "hours" you put in.
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