Why some ideas scale and others do not.
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5
Why some ideas scale and others don't—and how to ascend up the 7 categories of best-selling books.
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17
Recessions are the worst time to fight for demand. And recessions are a great time to create demand.
41
8
Don't be too Obvious. And don't be too Non-Obvious.
30
16
Are you an Obvious creator or a Non-Obvious creator?
19
11
Are you a Non-Obvious Pirate? Or an Obvious Non-Pirate?
45
15
The analog world used to determine what happened in the digital world. Now, the two have flipped.
24
21
Everything is the way it is because someone changed the way it was.
13
6
"Category Design is too expensive."
12
2
Do you "eat your own dog food?"
18
2
Silicon Valley says, "The best product always wins." But does it?
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Category Pirates set sail a year ago today. Here's what pirates have to say about the sailing experience.
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6