Category Pirates
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Why it's worth paying a premium to own the Category King in the emerging or tangentially relevant category.
Jul 29CommentShare
Maybe dying with you is the greatest gift a person can give.
Jul 22Comment 2Share
Most writers spend their entire careers thinking in the context of “better.”
Jul 15Comment 2Share
Category Design is a game of thinking.
Jul 8Comment 1Share
Category Violence: the relentless exploitation of the incumbent’s voluntary immobility.
Jun 30CommentShare
The ultimate guide to category differentiation.
Jun 25Comment 11Share
This is how the creative process goes.
Jun 17CommentShare
When companies compete on features, price, and “brand,” they drive down margins collectively, which limits growth—and the value of the category plummet…
Jun 9Comment 2Share
Here's your treasure map.
Jun 3CommentShare
Everything is, the way it is, because somebody changed the way it was.
May 27Comment 3Share
If you win when your ecosystem loses, you are not long for this world.
May 20Comment 1Share
“I thought I wanted X, but maybe what I really need is Y?”
May 13Comment 1Share
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