Category Pirates
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When companies compete on features, price, and “brand,” they drive down margins collectively, which limits growth—and the value of the category plummet…
Category Pirates
Jun 9CommentShare
Here's your treasure map.
Category Pirates
Jun 3CommentShare
Everything is, the way it is, because somebody changed the way it was.
Category Pirates
May 27Comment 2Share
If you win when your ecosystem loses, you are not long for this world.
Category Pirates
May 20CommentShare
“I thought I wanted X, but maybe what I really need is Y?”
Category Pirates
May 13Comment 1Share
Arrrrr! 🏴‍☠️ Welcome to the free edition of Category Pirates. Every Wednesday, we publish radically different ideas with the goal of helping you creat…
Category Pirates
May 5Comment 4Share
A Superconsumer of 1 category is a Superconsumer of 9 others.
Category Pirates
Apr 28CommentShare
No category, no meaningful company.
Category Pirates
Apr 22CommentShare
How relevant are Disney princesses today?
Category Pirates
Apr 14CommentShare
The way it is now, is the way it is, because someone else replaced the way it was.
Category Pirates
Apr 8Comment 2Share
Do you want to shape the future, wait for the future, or reject the future—and get left behind as a result?
Category Pirates
Mar 31Comment 2Share
Why you should raise your kids to be Pirates.
Category Pirates
Mar 25Comment 3Share
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