Category Pirates
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2022 is right around the corner.
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“Will I be valued as the pirate I am?”
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You only get ~8 trips to the plate.
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Categories make brands. Not the other way around.
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It takes courage to be DIFFERENT.
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Thinking about thinking is the most important kind of thinking.
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There’s a reason why Venture Capital funds tend to yield the highest return on investment.
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Why it's worth paying a premium to own the Category King in the emerging or tangentially relevant category.
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Maybe dying with you is the greatest gift a person can give.
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Most writers spend their entire careers thinking in the context of “better.”
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Category Design is a game of thinking.
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Category Violence: the relentless exploitation of the incumbent’s voluntary immobility.
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