2022 is right around the corner.
“Will I be valued as the pirate I am?”
You only get ~8 trips to the plate.
Categories make brands. Not the other way around.
It takes courage to be DIFFERENT.
Thinking about thinking is the most important kind of thinking.
There’s a reason why Venture Capital funds tend to yield the highest return on investment.
Why it's worth paying a premium to own the Category King in the emerging or tangentially relevant category.
Maybe dying with you is the greatest gift a person can give.
Most writers spend their entire careers thinking in the context of “better.”
Category Design is a game of thinking.
Category Violence: the relentless exploitation of the incumbent’s voluntary immobility.