Are you a Non-Obvious Pirate? Or an Obvious Non-Pirate?
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Don't be too Obvious. And don't be too Non-Obvious.
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Why some ideas scale and others don't—and how to ascend up the 7 categories of best-selling books.
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Category Design is a game of thinking.
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Are you an Obvious creator or a Non-Obvious creator?
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Why some ideas scale and others do not.
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There are two types of people on planet earth today...
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How to be Pirate Eddie Yoon.
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Recessions are the worst time to fight for demand. And recessions are a great time to create demand.
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Silicon Valley says, "The best product always wins." But does it?
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Categories make brands. Not the other way around.
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After this, you'll never look at data the same way again.
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