When companies compete on features, price, and “brand,” they drive down margins collectively, which limits growth—and the value of the category plummet…
Category Pirates
Here's your treasure map.
Category Pirates
Everything is, the way it is, because somebody changed the way it was.
Category Pirates
If you win when your ecosystem loses, you are not long for this world.
Category Pirates
“I thought I wanted X, but maybe what I really need is Y?”
Category Pirates
Arrrrr! 🏴‍☠️ Welcome to the free edition of Category Pirates. Every Wednesday, we publish radically different ideas with the goal of helping you creat…
Category Pirates
A Superconsumer of 1 category is a Superconsumer of 9 others.
Category Pirates
No category, no meaningful company.
Category Pirates
How relevant are Disney princesses today?
Category Pirates
The way it is now, is the way it is, because someone else replaced the way it was.
Category Pirates
Do you want to shape the future, wait for the future, or reject the future—and get left behind as a result?
Category Pirates
Why you should raise your kids to be Pirates.
Category Pirates