What is Category Pirates?
Category Pirates is the authority on Category Creation and Category Design.
Every Wednesday, we publish a newsletter for the radically different—who want to see, design and claim the future.
How to create new categories and redesign old ones.
The Magic Triangle, The 9 Levers, The Category Design Scorecard, and more frameworks for how to actionably create and design categories in the world.
Case studies for how successful companies have successful created and/or redesigned existing categories (and where other companies have gone wrong).
Motivational examples of the power of creating and investing in category creators such as Tesla, Netflix, Amazon, Airbnb, and more.
Every new edition of the newsletter goes directly to your inbox.
Free subscribers receive one out of every four newsletters.
Paying subscribers receive newsletters every week.
Become a pirate!
“Why join the Navy if you can be a pirate?” - Steve Jobs