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The authority on category design/category creation.
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Writer Business Models: How Writers, Creators, And Thought Leaders Monetize
Are you an Obvious creator or a Non-Obvious creator?
Apr 26
17
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6
The Content Pyramid: The 5 Levels Of Becoming A Legendary Writer, Creator, and Thought Leader
Are you a Non-Obvious Pirate? Or an Obvious Non-Pirate?
Apr 1
40
Comment
15
The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content
Don't be too Obvious. And don't be too Non-Obvious.
May 12
19
Comment
15
Quick Take: Volodymyr Zelenskyy vs Vladimir Putin, The First Native Analog vs Native Digital War (And What It Means For Every…
The analog world used to determine what happened in the digital world. Now, the two have flipped.
Mar 21
24
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21
Most popular
The Content Pyramid: The 5 Levels Of Becoming A Legendary Writer, Creator, and Thought Leader
40
Comment
15
Languaging: The Strategic Use Of Language To Change Thinking
42
Comment
4
The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content
19
Comment
15
Writer Business Models: How Writers, Creators, And Thought Leaders Monetize
17
Comment
6
The Big Product Lie: Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths (And Misleading Startup Frameworks)
18
The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It
32
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18
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New
Community
Category Design For Social Change: How Languaging, Superconsumers, And Lightning Strike Marketing Can Change The World For Good
Everything is the way it is because someone changed the way it was.
Mar 12
13
Comment
6
The Big Category Lie: The 8 Reasons (Everyone Says) Category Creation Is A Bad Idea
"Category Design is too expensive."
Feb 28
11
Comment
Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary
Do you "eat your own dog food?"
Feb 12
18
Comment
2
The Big Product Lie: Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths (And Misleading Startup Frameworks)
Silicon Valley says, "The best product always wins." But does it?
Feb 1
18
Happy 1 Year Anniversary, Pirates!
Category Pirates set sail a year ago today. Here's what pirates have to say about the sailing experience.
Jan 28
13
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6
[eBook & Print] How To Start Your First (Crazy Profitable) Business As A Teenager
18 Radical Ideas For 18-Year-Old Entrepreneurs And Younger
Jan 20
6
Comment
How To Build Your First (Crazy Profitable) Business As A Teenager
18 Radical Ideas For 18-Year-Old Entrepreneurs And Younger.
Jan 18
9
Comment
1
The Digital Education Crisis: How Native Analog Teaching Is Failing Native Digital Students & The Massive Opportunity Ahead
For some Native Analogs, this is sort of like being told the earth isn’t actually flat or round, but a hologram floating in the metaverse.
Jan 4
11
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4
See all
Most popular
The Content Pyramid: The 5 Levels Of Becoming A Legendary Writer, Creator, and Thought Leader
40
Comment
15
Languaging: The Strategic Use Of Language To Change Thinking
42
Comment
4
The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content
19
Comment
15
Writer Business Models: How Writers, Creators, And Thought Leaders Monetize
17
Comment
6
The Big Product Lie: Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths (And Misleading Startup Frameworks)
18
The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It
32
Comment
18
See all popular
Category Pirates
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