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[Part I] How To Become A Top 444 Author: How To Turn Your Breakthrough Ideas Into A Best-Selling Book (According To The…
Why some ideas scale and others don't—and how to ascend up the 7 categories of best-selling books.
Jun 16
33
17
How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform
Recessions are the worst time to fight for demand. And recessions are a great time to create demand.
May 31
41
8
[Part II] Engineering A Best-Selling Business Book
Why some ideas scale and others do not.
Jun 28
17
5
The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content
Don't be too Obvious. And don't be too Non-Obvious.
May 12
30
16
Most popular
The Content Pyramid: The 5 Levels Of Becoming A Legendary Writer, Creator, and Thought Leader
45
15
The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content
30
16
Languaging: The Strategic Use Of Language To Change Thinking
45
6
[Part I] How To Become A Top 444 Author: How To Turn Your Breakthrough Ideas Into A Best-Selling Book (According To The World’s First Non-Fiction Study)
33
17
Writer Business Models: How Writers, Creators, And Thought Leaders Monetize
19
11
How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform
41
8
See all popular
New
Community
Writer Business Models: How Writers, Creators, And Thought Leaders Monetize
Are you an Obvious creator or a Non-Obvious creator?
Apr 26
19
11
The Content Pyramid: The 5 Levels Of Becoming A Legendary Writer, Creator, and Thought Leader
Are you a Non-Obvious Pirate? Or an Obvious Non-Pirate?
Apr 1
45
15
Quick Take: Volodymyr Zelenskyy vs Vladimir Putin, The First Native Analog vs Native Digital War (And What It Means For Every CEO)
The analog world used to determine what happened in the digital world. Now, the two have flipped.
Mar 21
24
21
Category Design For Social Change: How Languaging, Superconsumers, And Lightning Strike Marketing Can Change The World For Good
Everything is the way it is because someone changed the way it was.
Mar 12
13
6
The Big Category Lie: The 8 Reasons (Everyone Says) Category Creation Is A Bad Idea
"Category Design is too expensive."
Feb 28
12
2
Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary
Do you "eat your own dog food?"
Feb 12
18
2
The Big Product Lie: Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths (And Misleading Startup Frameworks)
Silicon Valley says, "The best product always wins." But does it?
Feb 1
18
Happy 1 Year Anniversary, Pirates!
Category Pirates set sail a year ago today. Here's what pirates have to say about the sailing experience.
Jan 28
13
6
See all
Most popular
The Content Pyramid: The 5 Levels Of Becoming A Legendary Writer, Creator, and Thought Leader
45
15
The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content
30
16
Languaging: The Strategic Use Of Language To Change Thinking
45
6
[Part I] How To Become A Top 444 Author: How To Turn Your Breakthrough Ideas Into A Best-Selling Book (According To The World’s First Non-Fiction Study)
33
17
Writer Business Models: How Writers, Creators, And Thought Leaders Monetize
19
11
How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform
41
8
See all popular
Category Pirates
The authority on category design/category creation.
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