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The authority on category design/category creation.
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Position Yourself Or Be Positioned: The Personal Category Design Playbook
This takes courage. And we believe in you.
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Position Yourself Or Be Positioned: The Personal Category Design Playbook
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The “Me” Disease: Why Personal Branding Is A Lie (And How Some Of The Smartest People In Business Fell For It)
Don't be a hustleporn star.
Category Pirates 🏴☠️
Oct 15
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The “Me” Disease: Why Personal Branding Is A Lie (And How Some Of The Smartest People In Business Fell For It)
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Missionaries vs Mercenaries: Are You Competing Or Are You Creating?
Cirque du Soleil is the opposite of “the circus, reinvented.”
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Oct 6
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Missionaries vs Mercenaries: Are You Competing Or Are You Creating?
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No Ocean Strategy: Why Sailing For Blue Ocean Is A Ticket On The Titanic
"There's no ocean—now what?"
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Oct 1
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No Ocean Strategy: Why Sailing For Blue Ocean Is A Ticket On The Titanic
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The Lightning Strike Marketing Strategy: Part II
“I’m not sure that’s in my budget.”
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Sep 23
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The Lightning Strike Marketing Strategy: Part II
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The Lightning Strike Strategy: How To Plan An Annual Marketing Strategy That Solidifies Your Leadership Position (Part I)
2022 is right around the corner.
Category Pirates 🏴☠️
Sep 17
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The Lightning Strike Strategy: How To Plan An Annual Marketing Strategy That Solidifies Your Leadership Position (Part I)
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How To Have A Legendary Career (Part II)
“Will I be valued as the pirate I am?”
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Sep 10
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How To Have A Legendary Career (Part II)
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How To Have A Legendary Career (Part 1)
You only get ~8 trips to the plate.
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Sep 2
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How To Have A Legendary Career (Part 1)
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