3
A Beginner's Guide To Category Design: How To Create A Category For Yourself And Your Business
categorypirates.substack.com
20
The Content Pyramid: The 5 Levels Of Becoming A Legendary Writer, Creator, and Thought Leader
categorypirates.substack.com
19
The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content
categorypirates.substack.com
24
[Part I] How To Become A Top 444 Author: How To Turn Your Breakthrough Ideas Into A Best-Selling Book (According To The World’s First Non-Fiction Study)
categorypirates.substack.com
4
Simplicity Is Velocity: Why Less Wins When Designing Your Category, Your Products, And Your Languaging
categorypirates.substack.com
3
Paid To Create: How To Leverage Your Intellectual Capital To Accelerate Your Career & Achieve Financial Freedom
categorypirates.substack.com
New
Top
Community
4
Simplicity Is Velocity: Why Less Wins When Designing Your Category, Your Products, And Your Languaging
categorypirates.substack.com
6
Pirates Perspective: How AI Is Impacting Content Creation & Category Kings
categorypirates.substack.com
18
Pirates Perspective: How Twitter Is Redefining The Social Media Category
categorypirates.substack.com
1
The 3 Marketing Metrics To Rule Them All [Part 2]: How To Market Category Potential, Whether You Are Creating A New Category Or Redesigning A Legacy One
categorypirates.substack.com
Category Pirates
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs.
By Christopher Lochhead, Eddie Yoon, Nicolas Cole, Katrina Kirsch
Category Pirates
Category Pirates
categorypirates.substack.com
Category Pirates
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead, Eddie Yoon, Nicolas Cole, Katrina Kirsch
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“These three writers are incredibly insightful about creating digital content and differentiation. Launching a business that does the same thing as other businesses with different branding is a surefire way to fail. ”
Brendan Aronson, Retained Learnings
“The Pirates over at Category Pirates always have a way of pushing your buttons and making you think differently. A great way to prod you into action. ”
Minter Dial, DIALOGOS - Meaningful Conversation
“Practical frameworks and thinking about category definition and competitive positioning.”
John Rossman, The Digital Leader Newsletter -- By John Rossman