The authority on category design/category creation.
“These three writers are incredibly insightful about creating digital content and differentiation. Launching a business that does the same thing as other businesses with different branding is a surefire way to fail. ”
Brendan Aronson, Retained Learnings
“The Pirates over at Category Pirates always have a way of pushing your buttons and making you think differently. A great way to prod you into action. ”
Minter Dial, DIALOGOS - Meaningful Conversation
“Practical frameworks and thinking about category definition and competitive positioning.”
John Rossman, The Digital Leader Newsletter -- By John Rossman
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