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The “Better” Trap: Why Comparison Marketing Leads To Fighting For Only 24% Of The Market
When companies compete on features, price, and “brand,” they drive down margins collectively, which limits growth—and the value of the category plummets.
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Microsoft Office’s Legendary Data Flywheel: Why A Superconsumer Of 1 Category Is Also A Sup…
Here's your treasure map.
Category Pirates
Jun 3
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The “Ism Schism”: Why Asian Bias Is Costing Corporate America A Trillion Dollars (The Untol…
Everything is, the way it is, because somebody changed the way it was.
Category Pirates
May 27
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The Problem With Platforms: How Direct-To-Creator Is Redesigning Legacy Media & Social Medi…
If you win when your ecosystem loses, you are not long for this world.
Category Pirates
May 20
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How To DAM The Demand: Redesign Your Category, Take 76% Of The Market, And Leave Your Compe…
“I thought I wanted X, but maybe what I really need is Y?”
Category Pirates
May 13
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A Very “Different” Approach To A Legendary Career: YOLO And Achieve Your Personal IPO
Arrrrr! 🏴☠️ Welcome to the free edition of Category Pirates. Every Wednesday, we publish radically different ideas with the goal of helping you creat…
Category Pirates
May 5
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How To Leverage Superconsumers For Growth & Category Creation: What Every Business Can Lear…
A Superconsumer of 1 category is a Superconsumer of 9 others.
Category Pirates
Apr 28
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The Magic Triangle: Why Category Design Is The Single Point Of Failure
No category, no meaningful company.
Category Pirates
Apr 22
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