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Competition Derangement Syndrome: How Competition Ends High-Potential Companies & How To Cure It With Strategy Therapy
Your biggest competition is thinking you have competition.
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The Content Pyramid: The 5 Levels Of Becoming A Legendary Writer, Creator, and Thought Leader
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The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content
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Radical Resilience: How To Be Mission-Driven When The Odds Are Against You
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Solving for Churn: How Non-Obvious Bundles and Business Models Reduce Churn, Without Relying On Price
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The Treasures Ahead: A Chatbot, Mini-Course, New Book, & More
See what's next on the Pirate ship.
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The Lightning Strike Strategy: 5 Practical & Tactical Elements Of A Memorable Marketing Event (Part 3)
Rise above the noise. Or else you are the noise.
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The B2B Tech Marketer’s Guide To Category Design: How To Engineer Your Market, Find What Makes You Different, And Become A Category Queen
Too often, the Marketing department sits at the kid's table in the C-suite.
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The Art Of Critical Reading: How To Transform From Reactive Reader To Regularly Rejecting the Premise (Part II)
Ask yourself 4 important questions to become a critical, proactive reader.
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The Art Of Critical Reading: How To Transform From Reactive Reader To Reflective Thinker (Part I)
Critical reading isn’t about finding what’s “right."
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Escape The Annual Strategy Planning Trap With Strategy Therapy
Facing the pain upfront makes the entire strategy planning process go faster, smoother, and easier.
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The Best of Category Pirates 2023
See the top mini-books we've published this year, and exciting news for 2024.
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Category Superpower: Why Your Greatest Strength Depends On Making A Difference For Others
This is the difference between inward-focused personal development and outward-focused personal category design.
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The “No-Sell” Sell: A Counterintuitive Approach To Make Customers Come To You, Instead of Chasing After Them
It's about conversations, not conversions.
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Category Pirates
Category Pirates
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead, Eddie Yoon, & Katrina Kirsch
Recommendations
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Wedding MusicLetter
Wedding MusicLetter
Matthew Campbell
Lenny's Newsletter
Lenny's Newsletter
Lenny Rachitsky
The Digital Leader Newsletter -- By John Rossman
The Digital Leader Newsletter -- By John Rossman
John Rossman
Different by Christopher Lochhead 🏴‍☠️
Different by Christopher Lochhead 🏴‍☠️
Lochhead🏴‍☠️
The Art & Business of Writing
The Art & Business of Writing
Nicolas Cole
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