Category Pirates
Why it's worth paying a premium to own the Category King in the emerging or tangentially relevant category.
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Maybe dying with you is the greatest gift a person can give.
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Most writers spend their entire careers thinking in the context of “better.”
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Category Design is a game of thinking.
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Category Violence: the relentless exploitation of the incumbent’s voluntary immobility.
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The ultimate guide to category differentiation.
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This is how the creative process goes.
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When companies compete on features, price, and “brand,” they drive down margins collectively, which limits growth—and the value of the category plummet…
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Category Pirates


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